Grenoble Alpes: a bustling city, a gem nestling in the mountains, the memory of the Winter Olympics and a global reputation for social and technological innovation developed throughout the course of the 20th century. Today, residents and key players in economics, politics, culture, sports, charities and other fields are making a commitment. Their aim? To give Grenoble an image boost and speak with one voice in order to be better heard and communicate the same message. Each using their own ways and means, but all together under one shared banner.