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Our brand identity

Our brand identity

Shaping up our commitments

Grenoble Alpes is a brand, and like any self-respecting brand, it has its own world of self-expression. Colors and words enhance our visibility. We can unite and take action under the banner of all these features.  But our brand guidelines do not just stand for the symbols that set us apart; they also embody our commitments. They are our shared voice.

 

WHO WE ARE // GRENOBLE ALPES, GET AHEAD

For those who aim for the highest peaks,
For those who are driven by a pioneer spirit, and are always one step ahead.
For the curious, the ambitious, the creators, the inventors and the dreamers.
For those who are enthralled by progress,
For the passionate visionaries, the true believers, the builders, the innovators and, last but not least, the game-changers.
For everyone who sparks innovation, who is excited by the future and inspired by nature.
For the people who care about their environment, who want to be first but will never leave anyone behind.
For all these vital forces and leading minds, and for you, if you can identify with them. 

GET AHEAD
Grenoble Alpes

INSTRUCTIONS FOR USE

To help us create a unified voice and consistent communication, Grenoble Alpes provides a basic set of graphic and linguistic symbols. These elements have been developed to raise our territory's profile beyond its borders, while respecting each and every user's visual identity.

To make them more user-friendly, we have compiled all the elements into a complete toolbox, supplemented by a user guide listing good practices. It specifies the user rules for every symbol, with concrete examples, to support all users of the brand.

THE LOGO

THE COLORS

The main colour, orange, is a combination of the two colours featured on the Grenoble shield. It is complemented by a palette of secondary colours.

THE MOUNTAINS

This feature is part and parcel of our DNA and represents the mountains that rise around the city like a crown. This is a strong symbol that will feature on communications material and give the brand a unique and easily recognizable graphic identity.

To download the complete toolbox:

BECOME A PIONNER !

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