GIVING FORM TO OUR COMMITMENTS
Grenoble Alpes is a brand, and like any self-respecting brand, it has its own universe of expression. We gain visibility through our logo, colours and words. All these elements create the banner under which we can unite and take action. But our brand guidelines don’t just describe the symbols that set us apart; they also represent our commitments. They are our shared voice.
For those who are drawn to the highest peaks,
For those who are driven by a pioneering spirit, and are always one step ahead.
For the curious and the ambitious, the creators, the inventors and the dreamers.
For those who are enthralled by progress,
For the passionate visionaries, the true believers, the builders, the innovators and especially, the game-changers.
For everyone who sparks innovation, who is excited by the future and inspired by nature.
For the people who care about their environment, who want to be first but will never leave anyone behind.
For all these vital forces and leading minds, and for you, if you see yourself here.
To help us create a unified voice and consistent communication, Grenoble Alpes provides a basic set of graphic and linguistic symbols. These elements have been developed to raise the profile of our territory beyond its borders, while respecting the visual identity of every user.
To make them easier to use, we have compiled all the elements in a complete toolbox, supplemented by a user guide listing good practices. It specifies the usage rules for every symbol, with concrete examples, to support all users of the brand.
The main colour, orange, is a combination of the two colours featured on the shield of Grenoble. It is complemented by a palette of secondary colours.
This element is part of our DNA and represents the mountains that encircle the city like a crown. This strong symbol will feature on communications and gives the brand a unique and easily recognisable graphic identity.
To download the complete toolbox: