With the launch of an initiative aiming at boosting the Region’s attractiveness for the benefit and responsibility of everyone, Grenoble Alpes Metropole has created a collective and collaborative momentum.
Starting in the beginning of the summer 2018, a group of some twenty volunteers have devised specific lines of actions and nature of the governance needed to move on to the next step of this initiative: become an attractive location . A brand ad’hoc platform was developped to translate the brand positionning into words and images.
December 18th was the Kick off day at la Belle Electrique in Grenoble, with the installation of a a shared governance, and a presentation of the brand ID in front of + 250 partners. Christophe Ferrari, President of Grenoble-Alpes Métropole, nominated Jacques Reboh, President of Grenoble Top league Ice Hockey team “les Bruleurs de Loups”, as Leader for this initiative.
Under the chairmanship of Jacques Reboh, all stakeholders will work together and shape the governance of the initiative, as a not for profit organization.
At the same time, four thematic groups have been set up on key priority work areas, in order to design the attractiveness program over 2 years: