A joint construction

THE MAIN STEPS

STATEMENT OF INTENT

A territorial marketing initiative was organized around three main activities, so as to bring public and private stakeholders together :

• Increase awareness
• Define strategic positioning
• Set up operational tools and activities

KICK-OFF

This initiative was launched in the Stade des Alpes in front of a 130 people audience representing partners in the initiative from universities, the non-profit sector, cultural organisations, economic bodies, etc.

PARTICIPATION

A major survey was organized addressing four target groups : residents, students, business leaders and tourists. In total, 7,000 replies were collected and analyzed.

REFLECTION

A delierative process was defined, focusing on six themes :

• Attractiveness
• Hospitality, vitality and quality of life
• Collective innovation and a collaborative, creative, civic and social economy
• nternational economics
• City and mountain destination
• The appeal of the university

AREAS OF ACTIVITY

Four areas of action were singled out :

• Provide proof of economic vitality
• Connect all the drivers of attractiveness 
• Make the transition from an “intelligent city” to a “city of well-being”: education, culture, leisure, air quality, transport, etc. 
• Connect the city to the mountains 


AMBITION

This led to the creation of the Grenoble Alpes brand, with a strong identity and distinct positioning : the pioneer spirit