The creation of a territorial brand is something that just does not happen by accident. It is the result of a long reflection and consultation.
A territorial marketing initiative was organized around three main activities, so as to bring public and private stakeholders together :
This initiative was launched in the Stade des Alpes in front of a 130 people audience representing partners in the initiative from universities, the non-profit sector, cultural organisations, economic bodies, etc.
A major survey was organized addressing four target groups : residents, students, business leaders and tourists. In total, 7,000 replies were collected and analyzed.
A delierative process was defined, focusing on six themes :
Four areas of action were singled out :
This led to the creation of the Grenoble Alpes brand, with a strong identity and distinct positioning : the pioneer spirit