The creation of a territorial brand is not something that happens by accident. It is the result of a long process of reflection and consultation.
A territorial marketing initiative was organised around three main activities to bring together public and private stakeholders :
The initiative was launched in the Stade des Alpes before an audience of 130 people representing partners of the initiative from universities, the non-profit sector, cultural organisations, economic bodies, etc.
A major survey was organised addressing four target groups : residents, students, business leaders and tourists. A total of 7,000 replies were collected and analysed.
A process of reflection was defined, focusing on six themes :
Four areas of activity were pinpointed :
This led to the creation of the Grenoble Alpes brand, with a strong identity and distinct positioning : the pioneering spirit